Downtown Miami - South Beach - Aventura Mall - Dadeland Mall

We revitalized and reimagined CVI.CHE 105 restaurants, a leading name in the food and beverage industry in Miami, ensuring the brand's heritage carries forward to captivate a new era of customers.

A patterned background featuring the Cvi.Che Peruvian Cuisine logo, which includes the text 'CVI·CHE' with the subtitle 'Peruvian Cuisine' and the phrase 'Begins Here' with the number '105' surrounded by radiating lines.
A caramel-colored paper cone with black text and decorative sunburst symbols, advertising Peruvian cuisine from a restaurant called CVI.CHE, featuring the phrase "One Five".
A chef in a black apron holding a plate with cooked salmon on top of sliced red and yellow bell peppers. The apron has text and logos on it.
Young woman in white shirt looking at her phone, with a colorful patterned tie around her neck.
A plate of raw scallops garnished with edible flowers, herbs, and small dash of sauce, with a bowl of colorful chopped vegetables in the background.
Green fern leaves with mist in a forest.
Two pairs of orange chopsticks with black paper sleeves on a black textured background.
A person holding a glass of orange-colored cocktail with ice, a lemon slice, and a logo on the glass, in a setting with a tufted, teal velvet chair.

CVI.CHE 105, the renowned Peruvian restaurant in Miami, approached Jastor with a request for a brand identity makeover.

As the leading Peruvian restaurant in the United States for over a decade, we understood the importance of conducting thorough market research to meet their expectations. To gain firsthand knowledge and inspiration, Jastor accompanied Chef and Owner, Juan Chipoco on a trip to Peru. With Jastor’s comprehensive brand design approach, CVI.CHE 105 continues to push boundaries by blending traditional culture with originality and innovations. Our teamwork is dedicated to creating an exceptional experience for CVI.CHE 105 and its guests.

Architectural Design and Interiors by PlasmaNodo

Services:

  • Brand strategy

  • Brand architecture

  • Visual identity

  • Marketing

  • Website

  • Uniforms

  • Menu Engineering

  • Signage

  • Interior Design Consultancy

  • Photography

  • Video

  • Social Media