RED ROAD
Miami, Florida
RED ROAD
REAL ESTATE
Year
2022
Project Category
Interior Design / Visual Identity & Branding
Red Road is a real estate brokerage franchisee network built for a new era of residential real estate in South Florida. Designed to challenge traditional brokerage models, Red Road integrates real estate services with financial accessibility, creating a platform where buying a home is not limited by conventional barriers.
JASTOR VALUE
Jastor approached Red Road as a disruptive real estate brand with a strong social and financial impact. The value lies in shaping a clear, confident narrative that communicates innovation, trust and accessibility without sacrificing credibility.
The design system developed for Red Road is bold, structured and modern, reflecting clarity, momentum and confidence. Built to support a franchise network, the system emphasizes consistency and scalability across multiple locations and communication channels.
DESIGN SYSTEMS
RED ROAD
Red Road’s identity communicates progress, opportunity and empowerment. The visual language is assertive yet approachable, designed to resonate with first-time buyers and underserved audiences while maintaining authority within the real estate industry. The identity positions Red Road as a brand that removes friction from the buying process, reinforcing its promise of access, guidance and financial support.
IDENTITY
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