TEMPO
Miami
TEMPO
SPARKLIN TEA WITH A PURPOSE
Year
2015
Tempo was created as a response to a modern challenge: how to live consciously without compromise. It’s a sparkling tea born from the intersection of culture, well-being, and craftsmanship — a beverage designed for those who value both flavor and purpose.
Inspired by Japan’s reverence for ritual and balance, Tempo draws from the art of origami and the heritage of green tea. Both are rooted in precision, patience, and respect — principles that became the foundation of the brand’s philosophy. Tempo isn’t just brewed; it’s composed, unfolding layer by layer like a thoughtful act of creation.
Project Category
Interior Design / Visual Identity & Branding
JASTOR VALUE
Jastor was commissioned to develop Tempo’s brand identity, packaging system, and visual language. Our goal was to build a brand that could translate cultural meaning into a modern, accessible product — one that feels global yet deeply grounded in authenticity.
We began with strategy: defining Tempo’s emotional core as a “fusion of culture and well-being.” From there, we explored naming, symbolism, and narrative structure. The name Tempo reflects rhythm, balance, and flow — a reminder to move through life with intention.
Tempo’s design system was inspired by the visual poetry of Japanese minimalism. Clean lines, soft gradients, and delicate geometry evoke the folding patterns of origami — a metaphor for harmony and transformation.
The color palette takes cues from natural ingredients: muted greens, pale golds, and translucent whites that mirror the clarity of brewed tea.Typography is elegant and rhythmic, balancing structure with breath. Together, these elements create a packaging experience that feels calm, thoughtful, and quietly luxurious.
DESIGN SYSTEMS
TEMPO
The identity of Tempo communicates purity with depth. Its logo carries a sense of motion — subtle and continuous — echoing the cadence of life itself. The visual tone avoids excess, focusing instead on precision and emotion.
In collaboration with Tempo’s brewing master, we emphasized the product’s core values: organic ingredients, mindful sourcing, and functional benefits. Every touchpoint was designed to tell a story of care — from the label’s texture to the clarity of its message.
IDENTITY
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