BEN B COCO
Wynwood - Miami
BEN B COCO
CHOCOLATE FACTORY
Year
2022
Project Category
Interior Design / Visual Identity & Branding
Ben B Coco is an artisanal chocolate brand and boutique chocolate factory located in Miami’s vibrant Wynwood district, specializing in handcrafted, small-batch chocolates that blend global flavor inspirations with ethical sourcing and artisanal craftsmanship. The brand’s creations range from bon bons and chocolate bars to bites, spreads and luxurious gift boxes — each crafted with care to deliver a rich and memorable taste experience.
JASTOR VALUE
Jastor partnered with Ben B Coco to define a brand identity and strategy that reflects its commitment to quality, craftsmanship and global inspiration. The value Jastor brought to the project was in translating a deeply artisanal product into a cohesive visual and verbal brand system capable of resonating with both local patrons and a broader audience of chocolate lovers.
The design system developed for Ben B Coco harmonizes the spirit of handcrafted chocolate with a refined visual language that performs across packaging, retail environments, digital platforms and experiential touchpoints. Through thoughtful use of typography, color and graphic elements that evoke both traditional craftsmanship and contemporary expression, the system articulates a balance of elegance and creativity.
DESIGN SYSTEMS
BEN B COCO
Ben B Coco’s identity captures the fusion of global influences and local craftsmanship that defines the brand. Inspired by the founder’s artistic approach to chocolate — drawing from French, Belgian, Swiss and exotic flavor traditions — the visual language communicates depth, warmth and personality. This identity reflects not only the handcrafted nature of the product but also the emotional connection that arises from shared experiences, gifting and culinary exploration.
IDENTITY
It positions Ben B Coco as more than a chocolate maker — a creator of sensory journeys that celebrate flavor, story and human connection.
BEN B COCO
SOLUTION
Jastor delivered a comprehensive branding solution that unifies narrative, visual identity and design execution into a cohesive brand ecosystem for Ben B Coco. The result is a scalable and distinctive brand that supports both local retail presence and broader market appeal. By aligning strategy, storytelling and design with the brand’s artisanal ethos, Jastor helped establish Ben B Coco as a compelling chocolate brand that stands out in the gourmet food landscape.
Other Projects
Mokau
Rebel Fish
Fiji Pop