SUSHI BY US
New Orleans
SUSHI BY US
INTRODUCING AN ICON
Year
2025
Project Category
Interior Design / Visual Identity & Branding
Sushi By Us is a world-class omakase experience conceived as an intimate culinary temple. Originating in Madrid and expanding to the United States with its first location in New Orleans, the brand offers a refined speakeasy-style dining journey rooted in Japanese tradition and elevated through modern culinary artistry.
Credits
Interior & Architectural Design: Plasma Nodo
JASTOR VALUE
Jastor led the rebranding of Sushi By Us with a strategic focus on elevating the brand to its highest expression as a luxury dining destination. The value lies in refining the brand’s vision and translating its omakase philosophy into a cohesive identity that resonates with a sophisticated, global audience. By balancing authenticity with innovation, Jastor helped position Sushi By Us as a premier culinary brand that honors Japanese tradition while confidently entering a new cultural and geographic context.
The design system developed for Sushi By Us is elegant, disciplined and intentional. Built to support a premium dining experience, it establishes a visual language that communicates precision, balance and exclusivity. Through refined typography, a rich and nuanced color palette and carefully crafted graphic elements, the system performs seamlessly across print, digital, spatial and experiential applications.
DESIGN SYSTEMS
SUSHI BY US
Sushi By Us’ identity embodies sophistication, restraint and modern luxury. Inspired by traditional Japanese aesthetics and contemporary design principles, the visual language communicates calm confidence and meticulous attention to detail. The identity is timeless yet contemporary, reinforcing the brand’s promise of an elevated omakase experience where craft, atmosphere and emotion are inseparable.
IDENTITY
SUSHI BY US
SOLUTION
Jastor delivered a comprehensive branding solution that unifies strategy, identity and experience into a cohesive brand ecosystem. The result is a scalable and versatile system that supports Sushi By Us’ international expansion while preserving its core values of excellence and authenticity. By aligning narrative, visual expression and design execution, Jastor helped establish Sushi By Us as a destination that transcends dining, offering a refined, immersive and unforgettable culinary journey.
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