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CLIENt:

k pizza

LOCATION

miami, Florida, uSA

CATEGORY

 fast-casual restaurant


Pizza Al Taglio made by the world-famous Roman chef, Massimiliano Saieva.

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Like no pizza you’ve ever tasted before !


NOBODY DOES IT LIKE MASSIMILIANO

K Pizza is a Roman “Pizza al Taglio” concept (variety of pizza baked in rectangular trays, and generally sold in rectangular or square slices). The chef behind the dough is known for being the lead instructor for Roman Pizza Academy and longest-standing Italian Pizza Pioneer, Massimiliano Saieva. That’s what makes K Pizza better than every pizza out there. Nobody does it like Massimiliano. K Pizza creates the wow factor with every bite while providing a friendly and unforgettable authentic Italian service experience.


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JASTOR TAKES ROME TO MIAMI

Our design strategy called for a dynamic visual language to connect the uniqueness of K Pizza’s concept while leveraging the recognition already established in the Massimiliano name. We wanted to avoid the typical tropes that often feed unwanted perceptions of the kitschy Italian pizza place. This brand is anything but basic. Our team drew inspiration from Fellini films, modern Italian typography, athletic wear, and graffiti found in the urban streets of Rome to deliver a brand voice that is bold, concise, and a fresh pop of vibrancy that the industry needs right now.

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NOT YOUR NONNA’S PIZZERIA

Icons are an important way to communicate complex ideas, especially to an audience that may not be familiar with urban Roman food and culture. With an increase of dining options popping up all over Miami, the importance of having a specific style for K Pizza’s icons was more essential than ever. Our team created icons that include key ingredients as well as iconography portraying the different hand gestures that accompany Roman slang.


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