HABANEROS

Atlanta

HABANEROS

TURNING UP THE HEAT

ON A LOCAL FAVORITE

Year

2025

Project Category

Interior Design / Visual Identity & Branding

Habaneros built a loyal following with its Mexican-inspired cuisine and lively, welcoming atmosphere. As the brand set its sights on expansion beyond Louisiana, it needed more than just a new look—it needed a fresh brand strategy that could capture attention in competitive markets while staying true to its roots.

Credits

Interior & Architectural Design: Plasma Nodo

JASTOR VALUE

We set out to amplify Habaneros’ personality, infusing every design decision with the same boldness found in its food. From a striking new visual identity to vibrant packaging, menus, and signage, every element was designed to tell a cohesive story. Partnering with Plasma Nodo, we extended that story into the physical spaces, creating restaurants that feel as flavorful and dynamic as the dishes themselves.

HABANEROS

Our work went beyond visuals to elevate the full guest journey. Custom uniforms, premium takeout packaging, and carefully considered in-store touchpoints ensure the brand delivers consistency and excitement whether dining in or taking food to-go. This holistic approach makes Habaneros instantly recognizable and ready to thrive across multiple markets.

IDENTITY

HABANEROS

SOLUTION

With its reimagined identity and cohesive experience, Habaneros is now poised for strategic growth, starting with its new Atlanta location near Google’s headquarters. This milestone marks the first step in sharing Habaneros’ one-of-a-kind dining experience with a broader audience—igniting a future filled with bold flavors, vibrant spaces, and lasting success.

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