New Orleans

We’ve rebranded, reimagined, repackaged, and redesigned Tacos del Cartel. As leaders of Mexican cuisine in New Orleans and now expanding to West Palm Beach, the goal of this rebranding was to preserve the brand’s rich heritage while appealing to a new generation of discerning consumers.


Colorful, eclectic restaurant interior with large chandeliers, floral-patterned chairs, and vibrant pink and turquoise decor.
Decorative pink upholstered sofa with colorful animal print and floral pillows in front of a geometric wooden wall with a neon pink rose sign and dark mirror panels reflecting intricate ceiling chandeliers.
A person wearing a black shirt and gray apron with a red strap, holding a card that says "Tacos del Cartel, New Orleans."
Colorful interior of a restaurant with pink chairs, marble tables, a red velvet booth, vibrant flowers, large windows, and decorative lighting.
Colorful interior with large floral painting, string of round lights, with flowers and plants outside visible through the window.
Street view of a building with a sign for 'Tacos del Cartel' in New Orleans, featuring a blue sky, tall buildings, greenery, and traffic lights.
Ice cream scoop with edible flowers, waffle cones, churros, and a honeycomb ice cream cone holder on a table at a restaurant.
Set dining table with white plates, black napkins, clear glasses, and cutlery, surrounded by wicker chairs with cushions in a restaurant patio decorated with lush green plants.
A woman holding a green cocktail in a coupe glass garnished with mint leaves and a decorative flower design on top.
Three tacos filled with seasoned chopped meat, shredded purple cabbage, fresh cilantro, and diced tomatoes on a sheet of branded paper, accompanied by a small bowl of salsa and a glass of iced tea with lime on a wooden table.
Three blue corn tortillas topped with shredded meat, drizzled with dark sauce, chopped onions, and microgreens, served on a wooden board with small bowls of green sauce, lemon wedges, and pickled pink onions.
Person holding a wooden lid over a glass with a decorative orange and black chili pepper and mist or smoke rising inside
Barbecued ribs with lime wedge, garnished with chopped onions and cilantro, served on a black oval plate with a banana leaf. In the background, a basket with colorful tortillas, a small bowl of green salsa, and a cup of brown sauce are visible on a gray stone surface.
A bartender straining a layered cocktail, with orange sparks flying through the air, in front of a blurred background.

For Tacos del Cartel, we rebranded and consulted to create a unique Mexican restaurant, aiding in their expansion with the goal of reaching new states

In the News:

Miami-Based Jastor Unveils New Dynamic Branding for Tacos del Cartel in New Orleans

Interior Design : JlStudio

Services:

  • Brand strategy

  • Brand architecture

  • Visual identity

  • Marketing Consulting

  • Packaging

  • Brand Experience

  • Website

  • Uniforms

  • Menus Engineering

  • Signage

  • Photography Consultancy

  • Social Media Consultancy

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