ETEN FOOD
Miami, Florida
ETEN FOOD
FRESH AND TASTY
Year
2022
Project Category
Interior Design / Visual Identity & Branding
Eten Food Co. is a premier culinary and event catering brand based in South Florida that brings refined European-inspired cuisine to bespoke occasions of all kinds. Born from the passion and expertise of European-trained chefs with deep roots in classical technique, the concept centers on bespoke food experiences crafted with local, seasonal ingredients.
JASTOR VALUE
Jastor’s work with Eten Food Co. focused on shaping a brand identity capable of expressing the sophistication and versatility of a premier catering service while remaining approachable and relevant across diverse event types. The value Jastor brought to the project was in articulating a clear narrative that honors culinary quality, European heritage and the emotional significance of shared dining.
The design system developed for Eten Food Co. establishes a refined and flexible visual framework that reflects the brand’s culinary excellence and service sophistication. Through thoughtful use of elegant typography, balanced color palettes and subtle graphic elements, the system conveys quality and craftsmanship while remaining adaptable across menus, event collateral, digital platforms and service applications.
DESIGN SYSTEMS
ETEN FOOD
Eten’s identity captures the essence of elevated hospitality — one where culinary expertise meets personal connection. The visual language communicates a sense of confidence and refinement without losing approachability, reinforcing the brand’s role as a partner in meaningful experiences. Rooted in European culinary tradition yet responsive to contemporary expectations, the identity positions Eten as a trusted source of exceptional food and meticulous service
IDENTITY
Jastor delivered a holistic branding solution that unifies Eten’s narrative, visual identity and design execution into a cohesive brand ecosystem. The result is a scalable and adaptable brand built to support expansion while preserving the integrity of its culinary heritage.
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