ASTRA
Miami - Ft. Lauderdale - Tel Aviv
ASTRA
REAL ESTATE SUPER NOVA
Year
2022
Project Category
Interior Design / Visual Identity & Branding
Astra is a fast-casual phenomenon, blending crave-worthy flavors with a dynamic, customizable dining experience. With over two decades of success, a passionate following, and ambitious plans for expansion, Astra sought a brand evolution that would ignite its next chapter of growth and set a higher standard for the QSR category. The challenge was to modernize the brand while maintaining the essence that had made it a beloved destination for generations of diners.
JASTOR VALUE
Jastor’s collaboration with Astra centered on elevating a dynamic real estate business into a distinctive and strategic brand presence. The value Jastor brought to the project was in articulating a clear narrative that aligns Astra’s deep industry knowledge with a bold, memorable visual identity. By defining a brand that communicates both professionalism and approachability, Jastor helped Astra differentiate itself in a competitive real estate landscape.
The design system crafted for Astra is structured, modern and versatile, designed to perform across diverse applications from digital platforms to printed materials. With clear typographic hierarchies, refined color treatments and visual elements that suggest clarity and forward momentum, the system reinforces Astra’s positioning as a real estate partner with both confidence and nuance.
DESIGN SYSTEMS
ASTRA
Astra’s identity reflects its commitment to strategic insight, personalized service and investment-driven results. The brand voice communicates confidence and approachability simultaneously, creating an identity that resonates with both seasoned investors and everyday property seekers.
IDENTITY
ASTRA
SOLUTION
Jastor delivered a comprehensive branding solution that unifies strategic narrative, visual identity and practical design implementation into a cohesive ecosystem. The result is a scalable and recognizable brand that supports Astra’s growth, reinforces client trust and reflects its full spectrum of services — from investment property acquisition and project management to leasing, property oversight and financial facilitation.
Other Projects
Artem
The Dori
Adela