At Jastor, we create and define iconic brands that resonate and inspire. With almost two decades of expertise in brand strategy, design, and innovation, we are passionate about crafting exceptional experiences that connect brands with their audiences.

We collaborate with a diverse range of clients—from global enterprises to ambitious start-ups—helping them uncover their purpose, tackle evolving challenges, and forge meaningful connections. Our work spans industries such as hospitality, real estate, and retail, blending strategic insight, boundless creativity, and meticulous attention to detail to deliver extraordinary results.

taima interior design restaurant neon sign design by jastor

graffiti in miami wall design district jastor group

“Miami ranks as the third most competitive market globally for restaurants and hospitality. For years, Jastor has led the way, transforming the city’s iconic dining scene and shaping its cultural identity.”

— Jack Soffer

Operating from three dynamic studios, Jastor’s headquarters are located in the vibrant Wynwood Art District of Miami, with additional studios in Mexico City and a new production studio in Medellín, Colombia. We also maintain a satellite presence in New York City, Singapore and Dubai, extending our global reach and ensuring seamless collaboration with clients worldwide.

Our approach is deeply collaborative. At Jastor, we believe in the power of partnership, working closely with clients and trusted collaborators to transform challenges into opportunities. Together, we build thoughtful narratives and striking visuals, bringing ideas to life and creating lasting impact.

Whether reimagining an established brand or launching something entirely new, Jastor's mission is clear: to turn every project into an iconic story that inspires and endure.

Our work focuses on restaurants, food and beverages, and hospitality, blending strategic insight, boundless creativity, and meticulous attention to detail to craft exceptional and impactful experiences.

Our Studios

Miami

12:00

Medellin

new york office jastor group branding consulting agency

11:00

New York City

12:00

Mexico

11:00

Dubai

21:00

Singapore

+13:00

Ieadership

A man with dark hair and a beard wearing a light blue button-up shirt with the sleeves rolled up and standing with arms crossed in front of a colorful mural with green and yellow abstract shapes.

Jason Torres

FOUNDER AND CREATIVE DIRECTOR AT JASTOR GROUP

Jason Torres is Miami-based, visionary entrepreneurial leader with more than 25 years of experience building world-class brands and transforming the design, hospitality, and real estate landscapes. As Chief Visionary Officer of Jastor Group, he has led the company from its humble origins to its status as a global force, steering strategy, innovation, and brand excellence across multiple verticals.

Born into a family of restaurateurs, Jason fused an innate understanding of hospitality with design-driven storytelling. He leverages that foundation to deliver brand experiences that resonate emotionally and perform commercially. Under his leadership, Jastor has collaborated with iconic global brands — including Starwood Group Hotels, Carnival Cruise Line, McDonald’s, MasterCard, Amazon, and Pepsi — delivering breakthrough branding and marketing solutions.

Since founding Jastor in 2007, Jason has built the organization into Miami’s premier branding and hospitality agency, expanding its footprint across real estate, architecture, and digital innovation. His leadership has earned Jastor top industry accolades (such as the 2021 Dieline Gold Award and the 2015 Retail Design Award in Berlin), and he has repeatedly been recognized for his entrepreneurial influence: named among the Top 100 Most Influential Colombian-Americans and ranked one of Florida’s Most Fascinating Founders.

Beyond corporate success, Jason is a respected voice in academia, thought leadership, and mentorship. He has served as guest professor and speaker at leading universities and conferences (including Florida Inrernational Universiry, The Art Institute, Miami University of Art and Design, and Xpecta 2023), chaired juries (e.g., Premio Mario Hernández), and works with both public and private stakeholders to elevate Miami’s global creative ecosystem.

At the heart of Jason’s mission is the belief that design, hospitality, and storytelling are powerful engines for economic and cultural value. He drives Jastor Group to push creative boundaries, scale impact, and lead with integrity — ensuring the company isn’t just shaping brands, but defining industry standards