SIPS COFFEE
E-Commerce
SIPS COFFEE
UNLOCK THE FLAVOR OF NATURE
Year
2022
Project Category
Interior Design / Visual Identity & Branding
Sips Coffee is a contemporary coffee brand centered on everyday enjoyment and approachable quality. Designed to fit seamlessly into daily routines, the brand focuses on delivering a straightforward yet intentional coffee experience. The project placed special emphasis on packaging as the primary touchpoint.
JASTOR VALUE
Jastor approached Sips Coffee with a packaging-first mindset, understanding that design would play a defining role in how the brand connects with consumers. The value lies in translating a simple coffee concept into a visually compelling system that stands out in a crowded category.
The design system developed for Sips Coffee was built around packaging as the hero application. Typography, color and layout were carefully balanced to ensure strong shelf impact and immediate readability. The system allows for flavor differentiation while maintaining consistency across SKUs, creating a cohesive family of products that feels organized.
DESIGN SYSTEMS
SIPS COFFEE
Sips Coffee’s identity is clean, friendly and contemporary. The visual language avoids complexity in favor of clarity and approachability, reflecting the brand’s everyday nature. Through intentional design choices and a strong packaging presence, the identity communicates ease, warmth and reliability.
IDENTITY
SIPS COFFEE
SOLUTION
Jastor delivered an integrated packaging-led branding solution that aligns concept, identity and execution into a cohesive system. The result is a scalable packaging framework that strengthens shelf presence and supports brand recognition. By prioritizing design clarity and visual consistency, Jastor helped establish Sips Coffee as a coffee brand defined by simplicity, accessibility and thoughtful design.
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