THE DORI
Doral Fl
THE DORI
NATURE IS HOME
Year
2025
The Dori is a luxury residential community located in the heart of Downtown Doral, Florida, designed to reflect the vibrant lifestyle and evolving character of one of South Florida’s fastest-growing urban centers. From modern studios to spacious multi-bedroom homes, the project offers a thoughtful blend of contemporary design, resort-style amenities and a strong connection to the natural surroundings and urban fabric of the neighborhood.
Project Category
Interior Design / Visual Identity & Branding
JASTOR VALUE
Jastor was engaged to develop the strategic brand direction and identity for The Dori, with a clear focus on capturing the spirit of modern urban living tailored to millennial sensibilities. The value Jastor brought to the project was in crafting a brand that communicates freshness, energy and a strong sense of place rooted in Downtown Doral’s growth and lifestyle appeal.
The design system created for The Dori is refined yet energetic, reflecting the project’s architectural quality and community-centric ethos. Through a balanced combination of typography, color treatments and graphic elements that echo contemporary living, the system supports a cohesive presence across digital platforms, leasing materials, signage and promotional touchpoints.
DESIGN SYSTEMS
THE DORI
The Dori’s brand identity communicates modernity, warmth and inclusivity, rooted in an understanding of how contemporary residents live, work and play. The visual and narrative expression balances clean sophistication with spontaneous energy — creating a sense of belonging from the first impression.
IDENTITY
THE DORI
SOLUTION
Jastor delivered an integrated branding solution that unifies strategy, identity and design execution into a cohesive brand ecosystem for The Dori. The result is a scalable, adaptable brand that supports leasing, community engagement and long-term growth while maintaining consistent messaging and visual clarity across all touchpoints.
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