GELATO E MACCHIATO
Miami, Florida
GELATO E MACCHIATO
MASTER GELATIER
Year
2025
Innovation. Guided by Master Gelatiere Julio Bertoni, we explored Italy for inspiration, from Rimini to Rome. Our mission? A unique Gelato brand. The result? A 360° brand design, identity, packaging and consulting for Gelato E Macchiato.
Project Category
Interior Design / Visual Identity & Branding
JASTOR VALUE
Jastor approached Gelato e Macchiato with a focus on elevating a familiar concept into a distinct lifestyle brand. The value lies in shaping a clear narrative that balances authenticity with modern appeal, allowing the brand to feel timeless rather than trend-driven. By translating Italian heritage into a contemporary brand language, Jastor helped position Gelato e Macchiato as an experience that feels both comforting and aspirational, resonating with audiences seeking quality and simplicity.
The design system developed for Gelato e Macchiato emphasizes clarity, elegance and consistency. Through a refined use of typography, color and composition, the system creates a calm yet inviting visual language that reflects the brand’s focus on craftsmanship and balance.
DESIGN SYSTEMS
Gelato e Macchiato’s identity captures the essence of Italian café culture through a modern lens. The visual language communicates warmth, sophistication and ease, avoiding excess in favor of subtle character and restraint. This identity allows the brand to feel approachable while maintaining a sense of quality and intention, reinforcing its role as a place where simple pleasures are thoughtfully curated.
IDENTITY
GELATO E MACCHIATO
SOLUTION
Jastor delivered an integrated branding solution that aligns concept, identity and experience into a cohesive ecosystem. The result is a flexible and scalable brand system that supports growth while preserving consistency and emotional connection. By unifying storytelling and design execution, Jastor helped establish Gelato e Macchiato as a refined yet welcoming destination.
Other Projects
Quore Gelato
Taula Mediterranean
Medley’s River Yard