NOVECENTO
Aventura Mall - Brickell - Key Biscayne - Doral
NOVECENTO
CRAFTING A LEGACY FOR THE SENSES
Year
2025
Throughout the years, it has remained a welcoming haven for its guests. The aim of this rebranding was to build upon Novecento’s existing legacy and connect with future generations. To achieve this, our team embarked on a journey to Argentina alongside the chef and stakeholders, fully immersing ourselves in the essence of what Novecento represents. The new identity of Novecento can be seen, touched, heard, and felt.
Project Category
Interior Design / Visual Identity & Branding
JASTOR VALUE
Jastor approached Novecento with a deep respect for its heritage and established identity, focusing on enhancing the brand without diluting its essence. The value Jastor brought to the project lies in refining the brand’s narrative and visual expression to ensure consistency, clarity and relevance across all touchpoints.
The design system developed for Novecento is grounded in elegance, structure and restraint. It provides a cohesive visual framework that supports the brand’s sophisticated personality while remaining flexible across menus, signage, printed materials and digital platforms.
DESIGN SYSTEMS
NOVECENTO
Novecento’s identity embodies confidence, refinement and cultural richness. The visual language draws inspiration from Italian design, literature and café society, communicating a sense of history without feeling nostalgic or dated. This identity reinforces Novecento’s role as a meeting place for people who appreciate quality, conversation and atmosphere, positioning the brand as both classic and contemporary.
IDENTITY
NOVECENTO
SOLUTION
Jastor delivered an integrated branding solution that aligns legacy, design and experience into a unified system. The result is a scalable brand that preserves Novecento’s character while supporting its continued growth and evolution. Through thoughtful storytelling and disciplined design execution, Jastor helped reinforce Novecento as a timeless dining destination
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