VODA
North Miami Beach, Florida
VODA
WATERFRONT RESIDENCES
Year
2022
Project Category
Interior Design / Visual Identity & Branding
VODA Waterfront Residences is an exclusive boutique residential development located on the bayfront of Dumfoundling Bay in Eastern Shores, North Miami Beach. Positioned between the Waterway and Atlantic Ocean, the project bridges the tranquility of waterfront living with the convenience and urban energy of South Florida’s coastal lifestyle.
JASTOR VALUE
Jastor’s involvement in VODA focused on translating the essence of elevated coastal living into a clear, compelling brand identity that reflects the project’s refined living experience. The strategic work helped articulate a narrative grounded in place — one that sits comfortably at the intersection of luxury, serenity and sophisticated lifestyle.
The design system developed for VODA establishes a balanced visual language that complements its architectural presence and coastal context. Drawing on serene, contemporary cues, the system uses refined typography, subtle graphic textures and elegant color treatments to evoke clarity and sophistication.
DESIGN SYSTEMS
VODA
VODA’s brand identity captures the synergy between its modern design and waterfront environment. Anchored in a visual expression that reflects tranquility, openness and refined living, the identity conveys both comfort and distinction. Through elegant graphic articulation, the brand evokes expansive bay views, elevated interior finishes and a lifestyle that embraces both relaxation and curated experience. This identity reinforces VODA as more than a residence.
IDENTITY
VODA
SOLUTION
Jastor delivered a holistic branding solution that unifies narrative, visual identity and strategic expression into a cohesive ecosystem. The result is a scalable and adaptable brand system that supports VODA Waterfront Residences’ market presence and enhances its appeal to discerning buyers.
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