margaritaville grand cayman resort
GRAND CAYMAN, CAYMAN ISLANDS
upscale casual dining restaurant
YARA means "the place” in the native Taino language of the Caribbean.
It was a gathering place, mystical and sacred; always dedicated to feasts and celebrations.
The making of Yara
Multi-billion brand Margaritaville got their gears ready to open their first resort at Grand Cayman in the Cayman Islands. The expectation was to deliver an above and beyond experience as their hotel brand audience has gotten more sophisticated. Our challenge? To create an upscale brand that would be able to reach anyone from Millennials to Boomers. The median age of the consumer in Cayman is 25-45, so we had to create a brand that provides an experience that encompassed a unique upscale steakhouse.
Video by AirVu Media
Our delivery was YARA which translates to “the place” in the Taino Cayman Island native language. It is a mystical experience that delivers global sounds, textures, and images. We partnered with HHG and Dubai based KTC Consulting Firm to Create this stunning brand.