AZUCAR TEQUILA
Dolphin Mall, Sawgrass Mills
AZUCAR TEQUILA
PURE AGAVE, NO FILTERS
Year
2025
Project Category
CPG Product / Visual Identity & Branding
Born from the sun-soaked lands of Jalisco, Mexico, Azúcar Tequila captures the rhythm, flavor, and warmth of Mexican culture. Every can begins with 100% Blue Agave Blanco Tequila, expertly blended with natural flavors to create a simply superior margarita.Born from the sun-soaked lands of Jalisco, Mexico, Azúcar Tequila captures the rhythm, flavor, and warmth of Mexican culture. Every can begins with 100% Blue Agave Blanco Tequila, expertly blended with natural flavors to create a simply superior margarita.
JASTOR VALUE
The rebranding of Azúcar Tequila represents a decisive evolution — one that takes the brand from a fun, playful aesthetic to a more sophisticated and future-ready identity. While the original design carried a handcrafted, expressive charm, the new look elevates Azúcar into the premium lifestyle category, positioning it confidently alongside toptier RTD products in the market.
Azúcar’s identity captures the balance between tradition and modernity — it is bold, colorful, and full of life. It fuses Mexican authenticity with global sophistication, creating a brand system that feels both deeply rooted and universally relevant. Every design element, from the logo to the color palette, was built to communicate clarity, warmth, and energy.
DESIGN SYSTEMS
AZUCAR TEQUILA
The brand’s new visual system is expressive but disciplined, playful yet premium. Its confident simplicity allows it to adapt seamlessly across formats and media, ensuring that the Azúcar experience feels consistent whether seen on a store shelf, a social post, or in the hands of a consumer at a party or beach.
IDENTITY
The Azúcar identity is designed to perform — visually striking, adaptable, and instantly recognizable across all touchpoints. From digital experiences to retail environments, the brand system was built to maintain consistency while allowing freedom for creativity.
AZUCAR TEQUILA
SOLUTION
Azúcar’s design thrives in motion. It lives where people live — on screens, in stores, at festivals, and at the beach. Every touchpoint is an invitation to join the celebration.
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