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CLIENT

padrino’s cuban restaurant

LOCATION

southern united states

CATEGORY

casual dining restaurant


Family, Cuban, Tradition – revitalizing a brand for growth in today’s market, while paying homage to the roots of their humble beginnings, el gusto es nuestro.

 

CUBAN INSPIRED

Since family history is the backbone of the Padrino’s story, our team dove headfirst into the rich graphic design history of Cuba. The logo is directly derivative of the original Hermanos Padrino’s logo from 1930. We were inspired by films, cigar boxes, tourism posters, and signage from the early twentieth century. With this goldmine of inspiration, we set out to apply a modern twist that is undeniably “Cuban-inspired.”

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From the very BEGINNING

Hospitality has been in the DNA of the Padrino’s family since the start. As a way to express Padrino's culture, our team used family photographs of the grandparents with friends back in Cuba and applied a halftone effect with color to bring these old memories back to life. These historic moments live and breathe in each touchpoint of Padrino’s identity.


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Padrino’s new identity

Our biggest challenge was unifying every restaurant location under one look. Our design strategy centers around a dynamic visual language to connect all flagship locations and solidify the overall experience of the brand. A big part of the identity was developing hand-drawn illustrations unique to the brand, incorporating resort-chic colors and layering images of old family photos.

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BEFORE
 

BEFORE

 
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AFTER