New Orleans • Louisiana

From Vision to Icon: How Jastor Transformed Sushi by Us into a Premier Destination for Elevated Omakase Dining

From strategic brand positioning to execution across every touchpoint, we crafted an identity that merges Japanese tradition with the energy of New Orleans. Our scope included branding, local, national and global market analysis, packaging and uniform design, tableware curation, and the creation of premium brand materials—all aimed at delivering a cohesive and elevated guest experience. The result is a sophisticated brand that captures the exclusivity of Omakase dining while standing out in a competitive market.

For the U.S. debut of Sushi by Us, Jastor led a full-scale rebranding to position the concept as a refined, must-visit culinary destination.

Services:

  • Consulting

  • Brand strategy

  • Brand architecture

  • Visual identity

  • Marketing

  • Website

  • Uniforms

  • Tableware

  • Packaging

  • Menu Engineering

  • Signage

  • Interior Design

  • Photography

  • Video

  • Social Media