Carnalito
We developed a Gen Z-oriented taqueria brand in New Orleans, thoughtfully weaving together diverse narratives to establish it as a true local staple.
Tradition with a Fresh Face: Jastor’s Project for Taquerías Carnalito
At Jastor, we believe that gastronomic brands should not only conquer the palate but also capture the eyes and hearts of their customers. That’s why, when we began the project with Taquerías Carnalito, our mission was clear: to give this culinary concept an identity as authentic and vibrant as its tacos.
Branding with Mexican Essence
We started from the soul of the taquería: a friendly, street-inspired, flavor-packed experience. We crafted a visual identity that blends tradition with a modern touch, from the color palette to graphic elements inspired by Mexican popular culture. The result is a brand that sparks nostalgia while staying fresh and contemporary.
A Key Collaboration with Plasma
For the architectural design and interior atmosphere, we partnered with Plasma, our creative allies in architecture and interior design. Their vision was essential in transforming the concept into a physical experience, delivering a space that balances authenticity, functionality, and style. The result is more than just a place to eat tacos—it’s a setting where the Carnalito experience comes alive in every detail.
A Digital Experience in Progress
Beyond the physical space, we’re bringing Carnalito’s identity into the digital world. We are currently developing the Taquerías Carnalito website, which will soon be available for customers. This online platform will make it easy to explore the menu, find locations, and stay updated on promotions, all wrapped in a user-friendly design that reflects the brand’s new look and feel.
More Than Tacos: A Complete Experience
The Taquerías Carnalito project is a perfect example of how Jastor transforms gastronomic concepts into complete brand experiences, where every detail—from the logo to the interior design and the website—is designed to strengthen the connection with customers.
