THE DORI
Doral Fl
THE DORI
TURN UP THE HEAT
Year
2025
Habaneros built a loyal following with its Mexican-inspired cuisine and lively, welcoming atmosphere. As the brand set its sights on expansion beyond Louisiana, it needed more than just a new look—it needed a fresh brand strategy that could capture attention in competitive markets while staying true to its roots.
Project Category
Interior Design / Visual Identity & Branding
JASTOR VALUE
We set out to amplify Habaneros’ personality, infusing every design decision with the same boldness found in its food. From a striking new visual identity to vibrant packaging, menus, and signage, every element was designed to tell a cohesive story. Partnering with Plasma Nodo, we extended that story into the physical spaces, creating restaurants that feel as flavorful and dynamic as the dishes themselves.
Our work included a comprehensive redesign of the visual identity, packaging systems, menus, signage, and digital presence, each element thoughtfully crafted to reflect the brand’s vibrant energy, creativity, and commitment to flavor innovation.
DESIGN SYSTEMS
HABANEROS
Our work went beyond visuals to elevate the full guest journey. Custom uniforms, premium takeout packaging, and carefully considered in-store touchpoints ensure the brand delivers consistency and excitement whether dining in or taking food to-go. This holistic approach makes Habaneros instantly recognizable and ready to thrive across multiple markets.
IDENTITY
THE DORI
SOLUTION
With its reimagined identity and cohesive experience, Habaneros is now poised for strategic growth, starting with its new Atlanta location near Google’s headquarters. This milestone marks the first step in sharing Habaneros’ one-of-a-kind dining experience with a broader audience—igniting a future filled with bold flavors, vibrant spaces, and lasting success.
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