TACOS DEL CARTEL
New Orleans
BOLD FLAVORS, REBEL SPIRIT.
TACOS DEL CARTEL
Year
2025
Tacos del Cartel is where the soul of New Orleans collides with the vibrant streets of Mexico, creating a dining experience as bold and dynamic as its flavors.Tacos del Cartel began in Metairie, Louisiana, with a mission to redefine the brunch and taco scene. Inspired by the rhythmic jazz of New Orleans and the lively marketplaces of Mexico, the brand has since expanded to Downtown New Orleans and now West Palm Beach and DelRay Beach, bringing its rebellious, flavor-packed spirit to new audiences.
Project Category
Interior Design / Visual Identity & Branding
JASTOR VALUE
As Tacos del Cartel grew from a local favorite to a multi-city destination, the brand needed a stronger identity to match its ambitions. The challenge was to create a visual language that celebrated their roots while setting the stage for expansion into exciting new markets.
Bold flavors. Rebel spirit.We rebranded, repackaged, and reimagined the entire experience creating a striking visual system that fuses Mexican street culture with the grit and rhythm of New Orleans.
DESIGN SYSTEMS
TACOS DEL CARTEL
Bold typography, rebellious iconography, and a rich color palette came together to express a brand that’s unafraid to stand out.
IDENTITY
TACOS DEL CARTEL
SOLUTION
The result is a cohesive, dynamic identity that sets Tacos del Cartel apart in every market it enters. From signage and packaging to menus and social media presence, every touchpoint reflects a brand that’s vibrant, fearless, and deeply connected to its roots. As Tacos del Cartel continues to expand into new cities, this rebrand provides the foundation for long-term growth bringing people together to brunch, celebrate, and savor the unforgettable spirit of Mexico and New Orleans, one taco at a time.
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