Beyond the visual refresh, Jastor’s work strengthened brand storytelling and cultural integration, giving Pollos & Jarras a voice that communicates its passion for authentic Peruvian food and elevates Chef Juan Chipoco’s reputation as a pioneer of Peruvian cuisine in Miami. The rebrand has allowed the restaurant to deepen connections with loyal patrons, attract new diners, and position itself as a destination for cultural and culinary experiences in the city. By infusing strategy, design, and storytelling, Jastor helped Pollos & Jarras evolve from a local favorite into a vibrant culinary landmark that celebrates Peru’s street food culture while appealing to a modern, experience-driven audience.