INTIMO
Miami, Beach
INTIMO
THE PURSUIT OF PERFECTION
Year
2019
Íntimo was reimagined as a deeply personal, sensory dining experience—an invitation into Chef Juan Chipoco’s private world. Known for pushing Miami’s culinary boundaries with CVI.CHE 105, Chipoco envisioned Íntimo as a space where Nikkei cuisine—the bold fusion of Peruvian and Japanese traditions—could be celebrated with rare intimacy. Our challenge was to translate this vision into a brand identity that felt refined yet soulful, rooted in heritage while resonating with modern diners.
Project Category
Interior Design / Visual Identity & Branding
JASTOR VALUE
At Jastor, we approached the project by elevating every touchpoint, from the visual identity to the emotional storytelling behind the brand. We designed a logo and visual system that balances Japanese minimalism with Peruvian vibrancy, creating a harmonious aesthetic that mirrors the cuisine itself. The rebrand also shaped the tone of voice, photography style, and guest experience, ensuring that every interaction feels like a carefully orchestrated moment of connection.
Íntimo offers a curated journey of discovery. Each design decision—from the color palette inspired by natural textures to the typography reminiscent of timeless craftsmanship—was made to deepen the sense of closeness and exclusivity.
DESIGN SYSTEMS
INTIMO
SOLUTION
The result is a brand that not only distinguishes Íntimo within Miami’s competitive fine-dining scene but also positions it for future growth and recognition as a leader in the Nikkei culinary space.
Through this rebranding, Íntimo has emerged as the Rolls Royce of Nikkei dining: luxurious, authentic, and unforgettable. By honoring its cultural roots while embracing modern sophistication, we helped create a brand that reflects Chef Chipoco’s passion and mastery, inviting guests to indulge in an experience that transcends cuisine and becomes a story worth savoring.
Other Projects
CVI.CHE 105
Tragos Amargos
Sushi by Us