Jastor partnered with Montolivo Group to reintroduce Lulu in the Grove to the U.S. market as Hala Lulu, transforming a beloved Coconut Grove staple into a Mediterranean destination infused with Spanish modern culture. We conducted in-depth market research to understand Miami’s evolving culinary scene and reimagined the brand through a lens of surrealist inspiration, drawing cues from icons like Salvador Dalí and Pedro Almodóvar.