DOS CROQUETAS
Medley, Florida
DOS CROQUETAS
SMALL BITES, BIG FLAVORS
Year
2025
The name itself emerged while waiting in line at a renowned Miami Cuban eatery. The refrain "dame dos croquetas" echoed – a colloquial plea for "give me two croquetas." Teaming up with us, we meticulously forged a brand that's not just authentic and remarkable, but instantly recognizable, tripling sales after rebranding
Project Category
Interior Design / Visual Identity & Branding
JASTOR VALUE
That’s where Jastor came in. We partnered with Apropo to redefine every touchpoint of the brand, creating a modern identity that is bold, scalable, and built to compete at a national and international level.
Our work included a comprehensive redesign of the visual identity, packaging systems, menus, signage, and digital presence, each element thoughtfully crafted to reflect the brand’s vibrant energy, creativity, and commitment to flavor innovation.
DESIGN SYSTEMS
DOS CROQUETAS
This wasn’t just a refresh—it was a strategic transformation. Jastor developed a brand platform that resonates with today’s younger, design-savvy audiences while staying true to Apropo’s loyal customer base. From color palettes and typography to packaging ergonomics and menu structure, every detail was meticulously designed with growth and operational scalability in mind, ensuring consistency across multiple locations and future markets.
IDENTITY
In addition to aesthetics, we focused on the customer experience, ensuring that every interaction with the brand—from digital ordering to in-store engagement—felt seamless, inviting, and aligned with Apropo’s playful yet premium personality. The refreshed brand encourages exploration, celebrates creativity, and positions Apropo as a leader in the fast-casual landscape.
DOS CROQUETAS
SOLUTION
The result is a cohesive, high-impact brand that captures attention, inspires loyalty, and drives growth. Apropo is now equipped with a design system that not only strengthens its current presence but also positions it to scale confidently, delight new audiences, and thrive in a competitive national and international market.
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