CHIQUI LUCKY
New Orleans, Louisiana
CHIQUI LUCKY
THE GOLDEN ERA
Year
2025
Chiqui Lucky brings the heart of Venezuela to the lively streets of New Orleans, blending the golden era of the ’80s and ’90s with a bold, modern twist. It’s a cultural celebration where music, flavor, and design come together to create an atmosphere that feels electric. As the brand prepared to open its first location, Jastor was brought on to build a brand experience that could capture this energy and set the foundation for growth into new markets.
Project Category
Interior Design / Visual Identity & Branding
JASTOR VALUE
Our team immersed itself in Venezuelan culture, drawing inspiration from the vibrant street food scene to craft a design language that feels both nostalgic and fresh. From brand strategy to visual identity, packaging, and signage, every detail was created to reflect Chiqui Lucky’s playful spirit while evoking deep cultural pride.
Bold color palettes, dynamic typography, and lively graphic patterns come together to express the joy and rhythm that define the brand’s personality.
DESIGN SYSTEMS
CHIQUI LUCKY
Beyond visuals, we developed a cohesive brand ecosystem that brings the Chiqui Lucky experience to life at every touchpoint. Menus, uniforms, in-store messaging, and digital assets were designed to work seamlessly together, while our creative direction for interiors ensured that each location feels like stepping into a bustling Venezuelan arepería—warm, chaotic in the best way, and undeniably fun.
IDENTITY
CHIQUI LUCKY
SOLUTION
The result is a brand that doesn’t just serve food but serves a feeling—nostalgia, joy, and connection. With a bold identity and scalable systems in place, Chiqui Lucky is ready to grow far beyond New Orleans, sharing its flavors and high-energy vibes with new audiences while staying true to its roots and rebellious spirit.
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