CVI.CHE 105
Downtown Miami - South Beach - Aventura Mall - Dadeland Mall
CVI.CHE 105
PERUVIAN HERITAGE
Year
2025
Miami is a city of movement—cultures collide, ideas evolve, and traditions find new expressions. CVI.CHE 105 has been at the forefront of this evolution for over a decade, bringing the vibrant flavors of Peru to a global stage and becoming one of the highest-rated and most celebrated restaurants in Miami.
Project Category
Interior Design / Visual Identity & Branding
JASTOR VALUE
As the brand prepared to expand and elevate its presence, Jastor partnered with Chef and Owner Juan Chipoco to lead a comprehensive brand transformation. Our rebranding consultancy paved the way for the restaurant’s expansion and helped solidify its position as a culinary leader, earning multiple accolades along the way.
Our work began with deep cultural immersion: traveling to Peru to experience firsthand the culinary heritage, traditions, and artistry that define CVI.CHE 105. These insights informed a strategic and cohesive design system, encompassing visual identity, scalable menu systems, packaging, collateral, and digital touchpoints.
DESIGN SYSTEMS
CVI.CHE 105
Working closely with PlasmaNodo on architecture and interiors, we ensured that the brand’s identity extended seamlessly into its physical spaces, creating an elevated, immersive dining experience that reflects both tradition and modernity.
IDENTITY
CVI.CHE 105
SOLUTION
The result is a refined, future-ready brand—one that honors its Peruvian roots, amplifies its culinary storytelling, and positions CVI.CHE 105 for continued success as a top-tier, award-winning destination in Miami and beyond.
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