ED'S TACOS BODEGA
West Palm Beach, Florida
ED'S TACOS BODEGA
THE SPIRIT OF JALISCO
Year
2025
Seeking an authentic rebrand, Ed’s entrusted Jastor to encapsulate the spirit of Jalisco in their menu offerings. Our shared zeal for Mexican cuisine and culture led us on a transformative journey to Guadalajara. Where we immersed ourselves in local restaurants and embraced Jalisco's rich traditions - infusing them into our collaboration. This iteration of Ed’s Taco Bodega was born from respect and admiration, encapsulating the essence of tradition while paving a new path for the brand.
Project Category
Interior Design / Visual Identity & Branding
JASTOR VALUE
That’s where Jastor came in. We partnered with Apropo to redefine every touchpoint of the brand, creating a modern identity that is bold, scalable, and built to compete at a national and international level.
Our work included a comprehensive redesign of the visual identity, packaging systems, menus, signage, and digital presence, each element thoughtfully crafted to reflect the brand’s vibrant energy, creativity, and commitment to flavor innovation.
DESIGN SYSTEMS
ED'S TACOS BODEGA
This wasn’t just a refresh—it was a strategic transformation. Jastor developed a brand platform that resonates with today’s younger, design-savvy audiences while staying true to Apropo’s loyal customer base. From color palettes and typography to packaging ergonomics and menu structure, every detail was meticulously designed with growth and operational scalability in mind, ensuring consistency across multiple locations and future markets.
IDENTITY
In addition to aesthetics, we focused on the customer experience, ensuring that every interaction with the brand—from digital ordering to in-store engagement—felt seamless, inviting, and aligned with Apropo’s playful yet premium personality. The refreshed brand encourages exploration, celebrates creativity, and positions Apropo as a leader in the fast-casual landscape.
ED'S TACOS BODEGA
SOLUTION
The result is a cohesive, high-impact brand that captures attention, inspires loyalty, and drives growth. Apropo is now equipped with a design system that not only strengthens its current presence but also positions it to scale confidently, delight new audiences, and thrive in a competitive national and international market.
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