SERGIO'S
Florida, USA
SERGIO'S
CUBAN HERITAGE
Year
2025
Melding Cuban traditions with Latin and American flavors, Sergio's essence honors timeless values, becoming the hub of Cuban comfort cuisine in South Florida. Our rebranding goal was to preserve its essence while welcoming a new era, catering to fresh markets while upholding its legacy. We crafted sub-brands like Sergio’s Go, Sergio’s Plus, Sergio’s NFTrends, Sergio’s Care Foundation, and Rooftop 32. These mirror Sergio's heart while possessing distinct traits for differentiation.
Project Category
Interior Design / Visual Identity & Branding
JASTOR VALUE
That’s where Jastor came in. We partnered with Apropo to redefine every touchpoint of the brand, creating a modern identity that is bold, scalable, and built to compete at a national and international level.
Our work included a comprehensive redesign of the visual identity, packaging systems, menus, signage, and digital presence, each element thoughtfully crafted to reflect the brand’s vibrant energy, creativity, and commitment to flavor innovation.
DESIGN SYSTEMS
SERGIO'S
This wasn’t just a refresh—it was a strategic transformation. Jastor developed a brand platform that resonates with today’s younger, design-savvy audiences while staying true to Apropo’s loyal customer base. From color palettes and typography to packaging ergonomics and menu structure, every detail was meticulously designed with growth and operational scalability in mind, ensuring consistency across multiple locations and future markets.
IDENTITY
In addition to aesthetics, we focused on the customer experience, ensuring that every interaction with the brand—from digital ordering to in-store engagement—felt seamless, inviting, and aligned with Apropo’s playful yet premium personality. The refreshed brand encourages exploration, celebrates creativity, and positions Apropo as a leader in the fast-casual landscape.
SERGIO'S
SOLUTION
The result is a cohesive, high-impact brand that captures attention, inspires loyalty, and drives growth. Apropo is now equipped with a design system that not only strengthens its current presence but also positions it to scale confidently, delight new audiences, and thrive in a competitive national and international market.
Other Projects
CVI.CHE 105
Tragos Amargos
Sushi by Us