From the beginning, Jastor partnered with the founding team Veho Hospitality, to create a brand experience that feels as layered and sensorial as the food itself. This was the creation of a complete brand world that balances sophistication with attitude.

We developed the brand's strategy, and full identity system, weaving together expressive typography, a dynamic color palette, and a voice that blends elegance with boldness.

Our scope extended across every touchpoint: Uniforms that carry the brand’s spirit with quiet confidence, packaging that turns takeaway into a branded moment, and signage that anchors the space with presence and style. Each element was designed to contribute to an immersive and emotionally resonant experience.

To bring this brand into the physical realm, we’re working alongside our trusted partners at Plasma Nodo on interior design and production, ensuring every spatial detail aligns seamlessly with the brand’s identity and ambition.