Hala Lulu
Coconut Grove
Branding
Thoughtfully designed for growth, Hala Lulu is more than a restaurant—it’s a scalable concept built to resonate with today’s diners, create memorable experiences, and perform across every level of the business. Inspired by authentic Mexican taquerías and rooted in decades of family culinary tradition, Carnalito brings vibrant street food culture to New Orleans while being poised to expand into new markets.
At Jastor, we developed the full brand identity and concept, including experience consultancy, interior design in partnership with Plasma Nodo, and the creation of.
Client
Hala Lulu
Select Awards
Coming soon
Project Category
Interior Design
Visual Identity & Branding
Marketing
Brand Strategy
Select Press
At Jastor, we developed the full brand identity and concept, including experience consultancy, interior design in partnership with Plasma Nodo, and the creation of uniforms, merchandise, menus, and signage. We also crafted the layered experience of Tragos Amargos, the hidden speakeasy, including its naming and concept, adding depth and intrigue that elevates the brand beyond the taquería.
Now, Carnalito embarks on an exciting new chapter, making its debut in the lively streets
of New Orleans. This city, known for its rich blend of cultures and infectious energy,
provides the perfect backdrop for Carnalito to share its story. Here, the rhythms of life
intertwine with vibrant flavors, creating a unique dining experience that blends authentic
Mexican traditions with the intimate allure of a hidden speakeasy.
Every detail was designed to reinforce the brand’s identity—and packaging and uniforms were no exception. The packaging was created to be practical, durable, and visually vibrant, reflecting the authentic street-food essence of the taquería while serving as both a container of flavor and a vehicle for communication.
Our mission was clear: to give this culinary concept an identity as authentic and vibrant as its tacos
For the architectural design and interior atmosphere, we partnered with Plasma, our creative allies in architecture and interior design. Their vision was essential in transforming the concept into a physical experience, delivering a space that balances authenticity, functionality, and style. The result is more than just a place to eat tacos—it’s a setting where the Carnalito experience comes alive in every detail.
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Tragos Amargos
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