Article
09/10/25
From Vision to Vibrance:
Jastor Brings Carnalito to Life
How our team transformed a bold idea into a category-defining hospitality brand.
Interior Design by Plasma Nodo for Taquerías Carnalito
At Jastor, we believe great restaurants are more than places to eat—they’re living ecosystems, built from the inside out through strategy, storytelling, and design. This October, we’re excited to see Carnalito debut in New Orleans, redefining what a taquería experience can be and marking a milestone for both our team and our partners at Veho Hospitality.
Carnalito is not just a taquería. It’s a culturally rich, multi-sensory experience designed to resonate with a new generation of diners, disrupt the quick-service Mexican category, and serve as the blueprint for a brand poised to scale nationwide.
Our work with Veho Hospitality extended far beyond design. As strategic partners, we guided every stage of Carnalito’s evolution, turning an initial idea into a fully realized, operationally sound brand ready for growth.
Brand Strategy & Consulting
We began by identifying the market opportunity in New Orleans, mapping the competitive landscape, and uncovering consumer insights. These findings shaped Carnalito’s positioning, voice, and the guest journey from day one.
Branding & Visual Identity
Inspired by Mexican street culture and the rebellious spirit of the 80s, our team built a narrative-driven brand identity that blends heritage with modern edge. Bold visuals, dynamic typography, and emotionally resonant storytelling bring the concept to life across every guest touchpoint.
Interior & Environmental Design
Partnering with Plasma Nodo, we translated the brand into a physical space designed for discovery. The taquería pulses with vibrant energy, while Tragos Amargos, a hidden speakeasy, offers a dramatic contrast—moody, intimate, and entirely unexpected.
Menu & Experience Design
From trompos to cocktails, we structured and curated the menu for operational flow and storytelling, ensuring every element contributes to a cohesive, memorable experience.
Collateral, Packaging & Uniforms
We extended Carnalito’s personality into tangible, collectible touchpoints—from streetwear-inspired uniforms to branded packaging that leaves a lasting impression.
Building for Growth
From the start, our goal wasn’t just to launch a single restaurant—it was to design a scalable brand ecosystem. Every decision was made with future expansion in mind:
Streamlined operations to support multi-location growth.
Flexible design systems adaptable to new markets.
A clear brand architecture that allows Veho to expand its portfolio seamlessly.
Carnalito’s upcoming debut is more than a single opening—it’s the first chapter of a national growth story.
Why This Project Matters
For Jastor, Carnalito represents the very best of what we do.
It’s proof that when strategy, culture, and creativity converge, the result is more than a restaurant—it’s a destination and a movement.
New Orleans, with its competitive culinary landscape and diverse audiences, provided the perfect stage to showcase our expertise in navigating complex markets. By building Carnalito from the ground up, we demonstrated how intentional hospitality design can disrupt categories and elevate entire portfolios.
Looking Ahead
As our work continues to shape hospitality concepts across the U.S., Carnalito stands as a blueprint for how intentional, strategy-driven branding can transform an idea into a scalable, memorable experience. For us at Jastor, it’s a powerful reminder of why we do what we do: partnering with visionary founders to turn bold concepts into enduring destinations.
If you’re ready to bring a concept to life—or reimagine an existing brand—let’s create something unforgettable, together.
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