Apropo Crepes is a fast-casual phenomenon, blending crave-worthy flavors with a dynamic, customizable dining experience. With over two decades of success, a passionate following, and ambitious plans for expansion, Apropo sought a brand evolution that would ignite its next chapter of growth and set a higher standard for the QSR category. The challenge was to modernize the brand while maintaining the essence that had made it a beloved destination for generations of diners.