SALSA FIESTA

Miami, Florida

Branding

Redefining a QSR Powerhouse for the Future

Apropo Crepes it’s a fast-casual phenomenon, blending crave-worthy flavors with a dynamic, customizable dining experience. With over two decades of success, a passionate following, and ambitious plans for expansion, Apropo needed a brand evolution that would ignite its next chapter of growth and set a higher standard for the QSR category.

That’s where Jastor came in.

Client

Salsa Fiesta

Select Awards

Coming soon

Project Category

Interior Design

Visual Identity & Branding

Marketing

Brand Strategy

Select Press

Coming soon

We partnered with Apropo to redefine every touchpoint of the brand, creating a modern identity that is bold, scalable, and built to compete at a national and international level. Our work included a complete redesign of the visual identity, packaging systems, menus, signage, and digital presence—each element crafted to reflect the brand’s vibrant energy and commitment to flavor innovation.

This wasn’t just a refresh; it was a strategic transformation. We developed a brand platform that connects with today’s younger, design-savvy audiences while staying true to Apropo’s loyal customer base. Every detail, from color palette to typography to packaging ergonomics, was designed with growth and operational scalability in mind, ensuring consistency across new locations and markets.

The result is a cohesive, high-impact brand that captures attention, inspires customer loyalty, and positions Apropo as a leader in the competitive fast-casual landscape—ready to scale, inspire, and thrive in the years ahead.

Our mission was clear: to give this culinary concept an identity as authentic and vibrant as its tacos

The Taquerías Carnalito project is a perfect example of how Jastor transforms gastronomic concepts into complete brand experiences, where every detail

For the architectural design and interior atmosphere, we partnered with Plasma, our creative allies in architecture and interior design. Their vision was essential in transforming the concept into a physical experience, delivering a space that balances authenticity, functionality, and style. The result is more than just a place to eat tacos—it’s a setting where the Carnalito experience comes alive in every detail.

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