From spices to branding:

From the inception of the brand, it was important to call back to the Mediterranean as the source of Taula’s recipes and quality ingredients. For that reason, illustrations were drawn in-house of specific flowers and birds found in different countries from the Mediterranean.

Inspired by the work of silkscreen schools in the region, there are illustrations of lavender, rock roses, canalit anemones, and Moroccan sunflowers.

Our palettes are inspired by the sauces and ingredients known to the Mediterranean, and more specifically, the vibrant colors, hues , and textures unique to Taula’s house-made sauces.

The illustrations included national birds from Mediterranean countries like the Redstart (Morocco), the Redwing (Turkey), the Hoopoe (Israel) and Mythological Phoenix (Lebanon) .