Broward County - Orlando, Florida

Rebranding Padrino's since 1930 to thrive in the contemporary market, all while honoring the origins of its modest inception in Pinar del Rio, Cuba to Miami in the 1970’s - brand identity, strategy and packaging, “El gusto es nuestro”'

Rooted in family history, Padrino’s narrative inspired us to delve into Cuba's graphic design legacy:

The logo draws from the original 1930 Hermanos Padrino's emblem, infused with a modern twist that echoes Cuban flair. This influence stems from early 20th-century films, cigar boxes, tourism posters, and signage. We modernized these nostalgic elements while retaining their Cuban essence. Hospitality flows in Padrino’s genes, evident in our use of halftone-colored family photographs from Cuba to capture the brand's culture. These evocative images infuse every aspect of Padrino’s identity. Hand-drawn illustrations unique to Padrino’s, alongside resort-style colors and layered ancestral images, form an integral part of the identity.

Services:

  • Brand strategy

  • Brand architecture

  • Visual identity

  • Marketing

  • Website

  • Uniforms

  • Menu Engineering

  • Signage

  • Interior Design Consultancy

  • Photography

  • Video

  • Social Media