PADRINOS.png
 

CLIENT

padrino’s cuban restaurant

LOCATION

southern united states

CATEGORY

casual dining restaurant


Family, Cuban, Tradition – revitalizing a brand for growth in today’s market, while paying homage to the roots of their humble beginnings, el gusto es nuestro.

 


INSPIRED CUBAN

Since family history is the backbone of the Padrino’s story, our team dove headfirst into the rich graphic design history of Cuba. The logo is directly derivative of the original Hermanos Padrino’s logo from 1930. We were inspired by films, cigar boxes, tourism posters, and signage from the early twentieth century. With this goldmine of inspiration, we set out to apply a modern twist that is undeniably “inspired-Cuban.”

 

Screen Shot 2019-03-22 at 3.58.17 PM.png
patterns

Hospitality had been in the DNA of Padrino’s since the beginning. These photos are of the grandparents socializing with friends in the parties they would host back in Cuba. Applying a half-tone effect with color brings these old memories to life as they live and breathe in each touchpoint of Padrino’s.


stationary.jpg
KITCHEN.jpg

Padrino’s new identity

Our biggest challenge was unifying every restaurant location under one look. Our design strategy centers around a dynamic visual language to connect all flagship locations and solidify the overall experience of the brand. A big part of the brand voice was developing hand-drawn illustrations unique to the brand, incorporating resort-chic colors and layering images of old family photos.

mag.jpg

businesscards.jpg

IMG_20190326_121832.jpg

Padrinos_drinks-and-food.jpg

Tote.jpg
2.jpg
bill1.jpg


 
 
 
BEFORE
 

BEFORE

 
 
logo-02.jpg
 

AFTER