padrino’s cuban restaurant
southern united states
casual dining restaurant
Family, Cuban, Tradition – revitalizing a brand for growth in today’s market, while paying homage to the roots of their humble beginnings, el gusto es nuestro.
Since family history is the backbone of the Padrino’s story, our team dove headfirst into the rich graphic design history of Cuba. The logo is directly derivative of the original Hermanos Padrino’s logo from 1930. We were inspired by films, cigar boxes, tourism posters, and signage from the early twentieth century. With this goldmine of inspiration, we set out to apply a modern twist that is undeniably “inspired-Cuban.”
Hospitality had been in the DNA of Padrino’s since the beginning. These photos are of the grandparents socializing with friends in the parties they would host back in Cuba. Applying a half-tone effect with color brings these old memories to life as they live and breathe in each touchpoint of Padrino’s.
Padrino’s new identity
Our biggest challenge was unifying every restaurant location under one look. Our design strategy centers around a dynamic visual language to connect all flagship locations and solidify the overall experience of the brand. A big part of the brand voice was developing hand-drawn illustrations unique to the brand, incorporating resort-chic colors and layering images of old family photos.