VODA Waterfront Residences is a boutique building located at Bayfront of Dumfoundling Bay, on the west side of Sunny Isles Beach, in the island of Eastern Shores, City of North Miami Beach
The development team at Herdoiza Group asked us to develop a name and branding system that was both functional and could find differentiation in an already highly competitive real estate market of luxury condos. Our strategic result was 'VODA', which means water in Russian. Inspired by the stunning dawns and sunsets of North Miami Beach and the Harbour Bay, we came up with a line gradient colors for the brand taken from photographs taken by our team. We also created a communication program that focuses on neighborhood highlights, such as the multicultural and diverse culinary scene, outdoor activities, water sports, entertainment and recreational lifestyle in the area.
Video by LuxHunters Photography