Jastor undertook a unique challenge – creating an online coffee brand

targeting a distinct niche within an already bustling market. Spanning three months, our journey led us to Colombia's coffee-rich mountains, inspiring the birth of a brand that resonates with an earthy, holistic lifestyle. Our focus lies on recognizing an underserved sector within the market landscape. Our meticulous research and development forged a simple, yet impactful, minimalistic brand language that addresses this gap.