Dolphin Mall - Sawgrass Mall

Branding strategy for Fiji Pop, centering around the unwavering commitment to crafting consistently outstanding quality treats, dedicated to ensuring the utmost enjoyment

Fiji Pop aims to spread joy through exceptional artisanal treats.

They're committed to innovating popsicles and cream pops for an even better experience. Their goal is affordable, delicious food while valuing sourcing ethics and employee growth. Inspired by Japan's Mount Fuji eruption, we created Fiji Pop's 100% Artisanal Picoleteria design, embodying flavor explosions. Popsicles are both art and inspiration, influencing an identity evoking historic paintings for unique pop names. Taking it further, each popsicle stick carries a surprise artist quote, enriching the consumer's experience.

Services:

  • Brand strategy

  • Brand architecture

  • Visual identity

  • Marketing

  • Website

  • Uniforms

  • Menu Engineering

  • Signage

  • Interior Design Consultancy

  • Photography

  • Video

  • Social Media