CLIENT

wyndham grand resort clearwater

location

clearwater, fl (tampa bay metro)

category

fast casual dining

 

Be bad, eat good. Badfins is a modern beach front casual restaurant where great food and craft beer unite generations together around a table.

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James Dean Meets Red Hot Chilli Peppers

THE BADFINS FOOD + BREW STORY

The Wyndham Grand Resort development team in Clearwater Beach wanted to create a new beachfront concept of food-and-brew casual restaurant focused on the millennial market, bringing a revival in the local area’s lifestyle.

When they "tapped" Jastor for the job, we executed a strategy based on the premise: “Rebel with a Cause” redefining the new version of “bad ass” for this generation. Inspired in the 60’s, 80’s and 90’s, we conceptualized a brand that conveys James Dean clashing with 90’s surfers and the Red Hot Chilli Peppers. Latter we implemented a 360 degree brand experience by using bold imagery, cool distressed patterns and typography, a vibrant color palette and an editorial style applied to the photography.

BADFINS is now known for its amazing food and specialty beverages, great service, and captivating atmosphere.

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 Clearwater

SERVICES:   MARKET RESEARCH  | STRATEGY  |   BRAND IDENTITY  |  VISUAL LANGUAGE  |  STATIONERY  |  packaging  |  CLOTHING  |  MENU design



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