Medley, Florida

Reimagining the remarkable, authentic, and recognizable brand Dos Croquetas - Miami's first croqueta bar

Croquetas weave into the fabric of Cuban-American life, deeply significant to Dos Croquetas' co-founder.

The name itself emerged while waiting in line at a renowned Miami Cuban eatery. The refrain "dame dos croquetas" echoed – a colloquial plea for "give me two croquetas." Teaming up with us, we meticulously forged a brand that's not just authentic and remarkable, but instantly recognizable, tripling sales after rebranding. Our design experts drew inspiration from the art of dipping croquetas, crafting patterns that echo the elegant drips of this culinary ritual. These patterns, coupled with unique iconography and drip artwork, embody the essence of croquetas and Miami's unique slang, becoming integral to Dos Croquetas' identity. Our collaboration extended to analyzing how consumers interacted with croquetas and their takeout packaging needs. The outcome? An innovative approach – each croqueta and salsa boasts distinctive packaging.

Services:

  • Brand strategy

  • Brand architecture

  • Visual identity

  • Marketing

  • Website

  • Uniforms

  • Menu Engineering

  • Signage

  • Interior Design Consultancy

  • Photography

  • Video

  • Social Media