In 2009 JASTOR was tasked to build upon the foundations to design a world class brand for its introduction in the U.S. market. JASTOR’s first challenge was defining the new brand and then strategically creating an informative, entertaining and aesthetically appealing brand that would draw an audience and inspire consumers to take steps toward embracing the new restaurant over its competitors. In months, we led the creative team from initial brainstorming through to content development and execution. Our solution covered the 360 degree aspects of branding applications including logotype, stationery, promotional materials, annual reports, web presence, dine-in and to-go menus, packaging, environmental design, signage, interactive graphics and following with massive presence in traditional and social media outlets. Establishing the adequate structure for a secure expansion within the national market, while generating local buzz making the restaurant an overnight hit, SALSA FIESTA is now a classic favorite in Miami, Fort Lauderdale, Aventura, Miami Lakes, Coral Springs, and Pembroke Pines.