Peppers Authentico Mexicano
PEPPERS is a concept of casual Mexican food based in Miami Beach. JASTOR was approached by the Peppers Hospitality Group, who also owns Chicken Brasa, to reinvent both of their concepts in a 360-degree manner. In months, we led the creative team from initial brainstorming, which included a trip to Mexico to find inspiration that was true to real Mexican cuisine and culture. With our new outlook on Mexico, we continued to content development and execution. Our solution covered the completed aspects of branding applications including identity, stationery, promotional materials, annual reports, web presence, dine-in menus, to-go menus, packaging, and signage. Partnering with the amazing team at AM Interiors we also redeveloped interiors and environmental design.