Dolphin Mall - Sawgrass Mall

Reinvention, brand identity and packaging of Peppers a casual Mexican culinary experience nestled in the heart of Miami Beach

When Peppers Hospitality Group, the minds behind Peppers and Chicken Brasa, approached JASTOR,

we embarked on a holistic reinvention of both concepts. We steered the creative journey, starting with a transformative brainstorming phase that took us to Mexico. With a refreshed perspective, our comprehensive solution encompassed every facet of branding application – from identity and stationery to promotional materials, annual reports, web presence, dine-in and to-go menus, packaging, and signage. Working in synergy with the remarkable AM Interiors team, we ventured into interior and environmental design, redefining the spatial narrative. In a seamless collaboration, Jastor reshaped the essence of Peppers and Chicken Brasa, crafting an immersive experience that transports patrons into the vibrant tapestry of Mexican flavors, aesthetics, and hospitality.