Logo-01.jpg
 

CLIENT

margaritaville grand cayman resort

LOCATION

GRAND CAYMAN, CAYMAN ISLANDS

CATEGORY

 upscale casual dining restaurant


YARA means "the place” in the native Taino language of the Caribbean.
It was a gathering place, mystical and sacred; always dedicated to feasts and celebrations.


The making of Yara

Multi-billion brand Margaritaville got their gears ready to open their first resort at Grand Cayman in the Cayman Islands. The expectation was to deliver an above and beyond experience as their hotel brand audience has gotten more sophisticated. Our challenge? To create an upscale brand that would be able to reach anyone from Millennials to Boomers. The median age of the consumer in Cayman is 25-45, so we had to create a brand that provides an experience that encompassed a unique upscale steakhouse.

Video by AirVu Media

THE PLACE

Our delivery was YARA which translates to “the place” in the Taino Cayman Island native language. It is a mystical experience that delivers global sounds, textures, and images. We partnered with HHG and Dubai based KTC Consulting Firm to Create this stunning brand.

 
packaging.jpg
YARAEXPLAINED.png
uniform.jpg
menu1.jpg

YARA “The Global Steakhouse” is the type of upmarket establishment that you would find in most large cities with great food culture. It combines great food, well-mixed cocktails, a sophisticated yet affordable wine list, an energetic vibe, live entertainment, and a warm contemporary design all in one outlet.

yaraadsample.jpg
yarafoto2.jpg
image w menu.jpg
cook18_-4328.jpg
YARA_STEAK_HOUSE-3.jpg
YARA_STEAK_HOUSE-1-1.jpg

Yara Tablet & Iphone.jpg
iphone2yara.jpg