Jastor+Dest, The leading performance advertising, branding and design company with offices in Coral Gables , FL. Announces their selection as Agency of Record for Kukaramakara the live music, latino-oriented night-venue located in the distinctive Brickell Neighborhood in Miami, FL.
Kukaramakara first hired Jastor+Dest, to develop the brand concept and image for its affiliate upscale restaurant “HOGAO by Kukaramakara” and has since expanded into the Agency of Record assignment.
“Kukaramakara was looking for a performance marketing and branding agency that we could truly call a partner. We have great momentum and expansion coming into 2012, and feel that Jastor+Dest gives us the best options to continue to succeed. They showed that they are the right partner on this in understanding the complex cocktail that is the soul of our brand and the importance of our culture”” says Juan Ossa, Director at Kukaramakara Miami.
The club usually plays live Latin music with a house band, and has a young, well dressed, hip crowd. Kukaramakara draws a crowd during the weekends where people can wine, dine and dance. On weekdays the people gather for happy hours or corporate luncheons with office colleagues. With locations in Bogota, Medellin and Cali, Kukaramakara has position itself as one of the most relevant venues in Colombia. Plans to expand internationally include the opening of a second location in South Florida, and new locations in NYC and Madrid Spain in the near future.
“We feel privileged to be awarded the Kukaramakara business,” said Jason Torres, Principal and Creative Director at Jastor+Dest, Our agency has been entrusted with a great opportunity to help grow Kukaramakara customer base. It’s a terrific experience to be part of the most successful and innovative Latino live-entertainment venue in South Florida, We feel confident it will soon become a national brand in the U.S.
Jastor+Dest is a young agency that’s nimble, fearless and passionate about building brands with creativity and personality. It is well seasoned working with retail and corporate brands.
The firm’s client list includes collaboration with Burger & Beer Joint (Digital) , Salsa Fiesta Urban Mex Grill (Agency of Record) and Infante Zumpano — The largest hispanic law firm in the U.S., and the creation of concepts like SUA GALERIA The new gallery of artist Romero Britto in Colombia. J+D will serve as Kukaramakara’s lead agency for all integrated marketing communications in North America.