JASTOR moves to Wynwood

JUSTIN VANCE - THE DAILY WOOD http://www.thedailywood.com

November 14, 2014

JASTOR is a branding and advertising agency, or as they label themselves “Brand Imageneers”. Jason Torres, the principal and creative director has more than 15 years of experience in advertising, marketing and brand development. Jason started his career working for traditional ad agencies like McAnn and describes the beginning as “that time when most advertising companies did not have a branding department”; this is where Jason took charge and began constructing a firm specializing in brand development from start to finish, taking care of every aspect of the brand from identity, consumer experience, web, packaging, to environmental design and everything in between.

JASTOR primarily focus on the food service industry and hopes to become the key branding firm for the restaurants in Miami.

After expanding time in Wynwood the last couple of years interacting with artist and noticing the success of friends like Cesar Morales (Wood Tavern) and Andrew Perez (2alas), he was excited to take a new space in the neighborhood. JASTOR is currently working with The Daily Creative Food Co. on their full re-branding in preparation of opening their new store on 959 West Avenue on Miami Beach. JASTOR has previously contributed to branding and positioning for many successful restaurant concepts in Miami including Salsa Fiesta, Burger & Beer Joint, Kukaramakara, Hibachi Noodle Bar among others.

For more info on JASTOR, please visit them online at http://www.jastor.co

Branding for AIGA’s Latin American Design Conference

We are happy to announce that Jastor+Dest will be creating the brand identity for the AIGA Miami: Latin American Design Conference.


Jastor+Dest is a creative, branding and design consulting agency with offices in Coral Gables, Florida. Their firm consist of a collection of creative directors, strategic thinkers, interior designers and visual artists focused on creating cutting edge 360° brand experiences destined to engage today’s consumers.

Jason Torres, creative director at Jastor+Dest, is excited to partner up with AIGA Miami to help bring this conference to life. He believes Latinos have generated the positive impact that makes Miami attractive in many ways.

With hispanic brands are becoming more and more influential in the U.S. and the increasing value of Miami-based brands like Bacardi, Pollo Tropical, Café Bustelo, Del Monte, he believes the the AIGA Miami: Latin American Design Conference is a not-to-be-missed upcoming event.

Readers interested may contact publicrelations@miami.aiga.org.

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Jastor+Dest Named Agency of Record For Kukaramakara


Jastor+Dest, The leading performance advertising, branding and design company with offices in Coral Gables , FL. Announces their selection as Agency of Record for Kukaramakara the live music, latino-oriented night-venue located in the distinctive Brickell Neighborhood in Miami, FL.


Kukaramakara first hired Jastor+Dest, to develop the brand concept and image for its affiliate upscale restaurant “HOGAO by Kukaramakara” and has since expanded into the Agency of Record assignment. 

“Kukaramakara was looking for a performance marketing and branding agency that we could truly call a partner.  We have great momentum and expansion coming into 2012, and feel that Jastor+Dest gives us the best options to continue to succeed. They showed that they are the right partner on this in understanding the complex cocktail that is the soul of our brand and the importance of our culture”” says Juan Ossa, Director at Kukaramakara Miami.

The club usually plays live Latin music with a house band, and has a young, well dressed, hip crowd. Kukaramakara draws a crowd during the weekends where people can wine, dine and dance. On weekdays the people gather for happy hours or corporate luncheons with office colleagues. With locations in Bogota, Medellin and Cali, Kukaramakara has position itself as one of the most relevant venues in Colombia. Plans to expand internationally include the opening of a second location in South Florida, and new locations in NYC and Madrid Spain in the near future.

“We feel privileged to be awarded the Kukaramakara business,” said Jason Torres, Principal and Creative Director at Jastor+Dest, Our agency has been entrusted with a great opportunity to help grow Kukaramakara customer base. It’s a terrific experience to be part of the most successful and innovative Latino live-entertainment venue in South Florida,  We feel confident it will soon become a national brand in the U.S.

Jastor+Dest is a young agency that’s nimble, fearless and passionate about building brands with creativity and personality.  It is well seasoned working with retail and corporate brands.

The firm’s client list includes collaboration with Burger & Beer Joint (Digital) , Salsa Fiesta Urban Mex Grill (Agency of Record) and Infante Zumpano — The largest hispanic law firm in the U.S., and the creation of concepts like SUA GALERIA The new gallery of artist Romero Britto in Colombia. J+D will serve as Kukaramakara’s lead agency for all integrated marketing communications in North America.

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Jastor+Dest Named agency of record for Salsa Fiesta Urban Mex Grill

“The intent is to position Salsa Fiesta Urban Mexican Grill brand as the ultimate casual Mexican spot in the city of Miami”, said Jason Torres, Creative Director and principal at J+D. “We saw this as an opportunity to exemplify Salsa Fiesta’s food quality and urban approach as the core of the brand expression”.


Since opening in the early 2000’s in Venezuela, Salsa Fiesta has rapidly grown from a food court  Mall Mexican alternative into an international casual restaurant chain/

With an opportunity to differentiate the Salsa Fiesta brand from others in the restaurant industry, the new design language provides a graphic impact standing out of the massive visual arena of the market (Over 1,200 restaurants in the same category nationally). The original imagery has been transformed to a simple, sleek and straight to the point design.
The dine-in menu, as well as the take out packaging products, introduce the clientele to the new branding with bold and simple words, focusing in the usability.  “There is a Fiesta in your Neighborhood”,  “Guess what I’m gonna eat?” and  “Holy Guacamole it’s Handmade” ‘ are some the tag words used in the marketing strategy. Their function is to send a message to the young consumer.


J+D created and designed the company’s website, dine-in and to go menus, to go bags, to go containers, environmental signage for in-store locations, stationary, business cards as well as the presence in social networks such as Facebook and Twitter.
Angela Medina for NewsWire


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