MasterCard has a long-standing commitment with sports. Through its support for soccer, the company has had the opportunity to be linked to the passion and the appeal of this sport, which helps communicate the innovation and vitality of MasterCard. The objective was to partner with banks and local businesses across the globe to sponsor the 2007 Copa America through MasterCard. Along with McCann Miami, we created a website and keynote presentation for MasterCard. The objective was to partner with banks across the globe to sponsor the 2007 Copa America through MasterCard. The project was presented in three different languages and included: interactive video presentations, maps, stadium previews, 3D visualizations and downloads.
SERVICES: Digital Strategy / Website Design